Why Staging is Important

Property Styling

When you walk into a property, you want to be drawn to its beauty and enticed by its potential, and it’s the job of professional property stylists to make that happen. Just like art enthusiasts look at unique pieces of art and imagine where in their home they would most enjoy looking at it, property buyers look at potential homes and imagine themselves living in it and enjoying it.

Highlight your properties features with Home Staging

The styling process is transformative as a good stylist will be able to highlight a property’s most flattering features and take the focus off any negative aspects that the owners don’t particularly want to draw attention to.

An experienced property stylist will be able to create unique looks for different properties which will appeal to many different buyers – not necessarily using any one particular style. And rather than focus on the latest trend, a property stylist will handpick furniture, art and decor that suits the style of property so that it looks natural, which helps buyers fall in love with properties from the moment they step foot in the front door.

Professional Styling not only increases the likelihood of a higher sale price, but it generally reduces the time that a property is on the market as the home is always looking its best.

Courtney Younie from Allure Property Styling says, “Our company is not a one style fits all staging and property styling company. We love to work with owners and real estate agents to showcase a home’s full potential when it’s for sale and open for inspection – from vacant properties, through to owner-occupied dwellings.

When we look at a property to be styled for a sale, we look at the whole property – from the front yard, through to the courtyard and back fence. This is important as it creates a seamless finish, regardless of whether it is a full set up, using only our furniture, art and decor, or a partial set-up, where we use some of the client’s existing belongings.”

Using the property’s features and colours as inspiration, stylists select the style and colour for furniture, décor and artwork that best suits the property, while also taking into consideration the demographic of the area and the preferences of the property’s potential buyers. To this end, Stylists work closely with local real estate agents to make sure we stay well-informed of demographic changes and we ask for feedback on what people have loved, so that we continue to style in a way that suits the likings of the buyers.

Choosing A Property Stylist

When choosing a property stylist, it is important to understand that not all staging and property styling companies are the same. Some, like Allure Property Styling, have their own dedicated warehouses full of different styles of furniture, décor and artworks, whilst others, hire from other companies. This can impact the quality and range that a property stylist can offer your property.

Do your research and look for styles you think would work well in your home – Instagram is the best brochure in the market! Pay close attention to recently styled properties to ensure that the stylist pays attention to detail and is capable of working with a wide variety of homes and styles to suit.

Reviews and recommendations from real estate agents are a great starting point for people who are looking to engage the services of a professional property stylist for the first time.

Homeowners only get one chance at making a good first impression with a potential buyer, so they need to make it count.

Article courtesy of Allure Property Styling

Property staging in Collaroy
Property staging in Collaroy
Property staging Collaroy
A Property staging in Collaroy

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